Vehicle Magnets or Vehicle Decals: Which Is Right for Your Business?

Your vehicle is one of the easiest places to get your business in front of potential customers. Every trip to a job site, supply store, customer appointment, or even lunch can put your business name in front of people throughout Southern Oregon.

But when it comes to putting your business on your vehicle, there are a couple different ways to do it. Two of the most popular options are vehicle magnets and vinyl vehicle decals. Both can turn your vehicle into a moving advertisement, but they serve very different purposes. One gives you the flexibility to remove your branding whenever you want, while the other gives you a cleaner, more permanent and professional look.

So which one is right for your business?

Vehicle Magnets

Maximum Flexibility

Vehicle magnets are a great option when you want your business branding to be removable. Since the graphic isn't permanently applied to the vehicle, you can put it on when you're working and take it off when you don't need it. This can be especially useful for businesses where the vehicle has more than one purpose.

Easy to Remove and Reapply

One of the biggest advantages of a vehicle magnet is right in the name. Since it’s a magnet, you can just remove it and reinstall it whenever. If you're using your personal vehicle for work, you may not want your business name and phone number on it every time you drive around town. With magnets, you can take them off when you're off the clock and put them back on when you're headed to a job. They're also easy to move between compatible vehicles, making them a flexible option for businesses that don't have dedicated work vehicles.

Great for Changing Messages

Magnets aren't limited to just your business logo and contact information. They can also be a great option for temporary promotions, special events, or other messaging that you may not want permanently attached to your vehicle. Need to change your message later? You can simply replace the magnet instead of removing each piece of vinyl from the vehicle.

A Great Starting Point

If you're a new business and aren't ready to commit to more permanent vehicle graphics, magnets can be a great way to start getting your name out there. You still get the benefit of having professionally designed branding on your vehicle, without making a permanent change. It can also give you a chance to see how your branding looks on the road before committing to a more permanent vehicle graphic.

There are a few things to keep in mind, though. Magnets need a suitable smooth, ferrous metal surface to adhere properly, and they work best on relatively flat areas of the vehicle. They also need to be kept clean on the magnetic side as well as the vehicle body to ensure a good adhesion and to protect the vehicle's finish.

Vehicle Decals

A More Professional Look

If you have a dedicated work vehicle and know you want your business branding on it all the time, vinyl graphics are often the better choice. Unlike magnets, adhesive vinyl decals are applied directly to the vehicle. This allows the graphic to become part of the vehicle rather than looking like something that was simply placed on top of it.

Cleaner and More Professional

There's a reason you see so many contractors, service companies, landscapers, real estate professionals, and other businesses using vinyl vehicle graphics. A professionally designed and installed vinyl graphic gives your vehicle a finished, branded appearance. Your logo, business name, phone number, website, and other information can all be designed together to create one cohesive look. Instead of simply putting a sign on your vehicle, you're turning the vehicle itself into part of your branding.

More Design Flexibility

Vinyl graphics also give you more freedom when it comes to the shape and size of your design. We can custom cut vinyl graphics to follow the shape of your vehicle, allowing your logo, lettering, and other elements to be incorporated into the design rather than being restricted to the rectangular shape of a magnet. This can be especially useful when working around door handles, body lines, windows, curves, and other features of the vehicle. Vinyl graphics can also be cut much thinner than magnet can be due to the strength of the adhesive giving you more options for cutout text and logos.

Better for Dedicated Work Vehicles

If your truck or van is strictly a business vehicle, there may not be much reason to remove your branding. In that case, vinyl graphics can give you a much more polished look while keeping your business visible everywhere the vehicle goes. Your vehicle becomes a mobile advertisement that works for you whether you're driving across Medford, heading to a job in Central Point, or parked at a customer's property.

So Which One Should You Choose?

The answer really comes down to how you use your vehicle.

Choose a vehicle magnet if:

• You need to remove your business branding regularly.

• You use a personal vehicle for both work and personal use.

• You want the ability to change your messaging.

• You aren't ready to commit to permanent vehicle graphics.

• You want a flexible way to advertise your business without permanently applying graphics.

Choose vinyl vehicle graphics if:

• Your vehicle is primarily or exclusively used for business.

• You want the most professional and finished appearance.

• You want more freedom with the shape and layout of your graphics.

• You want your branding on the vehicle all the time.

• You want your vehicle to become a consistent part of your overall business branding.

Why Choose Just One?

The good news is that you don't necessarily have to choose one or the other. Some businesses use a combination of both.

For example, you might have permanent vinyl graphics featuring your logo, website, and contact information, while using removable magnets for temporary promotions or additional information. This gives you the professional appearance of permanent vehicle graphics while still giving you some of the flexibility that makes magnets so useful.

Custom Vehicle Magnets and Decals From BIG SIGN FX

Whether you need removable vehicle magnets or custom-cut vinyl vehicle graphics, we can print and produce both right here at BIG SIGN FX. Our vehicle magnets are fully custom printed, allowing you to use your actual branding rather than settling for a generic template. Our vinyl graphics can also be custom printed and cut to fit your vehicle and your design.

Whether you're looking for a simple logo and phone number or a more detailed vehicle graphic, we'll help you choose the option that makes the most sense for how you use your vehicle. After all, your vehicle is already out there driving around Southern Oregon. Why not make it work a little harder for your business?

If you're ready to put your business on the road, reach out to us and let's get your vehicle working as hard as you do.