A Guide to Restaurant / Bar Signage
Grab attention, and fuel their cravings!
Let your signage look as good as your food
There’s a lot of signage that will work wonders for restaurants and/or bars that will not only enhance the experience of current customers but also attract more!
The goal of any restaurant or bar is to bring in people looking for a nice meal or drink in a relaxing or exciting atmosphere. The goal of restaurant / bar signage is to draw those customers in, show them what you have, and get them to want to come back.
Step One - Attraction
Getting them through the door. Getting people to come in and sit down is always step one for getting a new customer. They can brought in using a variety of methods from word of mouth, website, reviews, etc.
So how does signage help? Well, it can be done using a variety of different signage types.
A-Frames outside of your business showing your specials, happy hours, etc. can peak people’s interest or get them wanting what your offering.
Building Signs and Window Graphics are great tools for utilizing the space you already have to show all passers-by who you are and what you offer.
Flyers and Stickers are a great tool to handout and giveaway that can get your name in front of people using and fun and easy to share medium.
Step Two - Atmosphere
Creating either a relaxing atmosphere to a nice quite night out, or an exciting atmosphere to cheer for your favorite team is easy with signage.
You can help this environment with simple decoration. You can hang simple or artsy painting/pictures, sports teams, beer signs, team photos, etc.
Art Prints are perfect for high end art and/or photography prints, for a more upscale and relaxed feel.
Indoor Signs on various materials can be used for photo-realistic prints, menus, information, etc.
Posters and Rigid Posters can be used for various types of decorations.
Wall Graphics can be used for designs and/or murals.
Step Three - Accessibility
Giving your customers the tools they need before you even have talked to them is important in a restaurant / bar.
Menu Signs are great for waiting areas and or behind counters/bars. This helps customers see what you offer and what they want before needing to order.
Stand Off Signs can be hung as decor, room names, or way finding.
Stand Up Signs can advertise specials, deals, happy hours, upcoming events, etc. as well as wayfinding signs.
Floor Graphics can show off specials, art, information, or be used as wayfinding tools.
Step Four - Amaze
We’re sure your food, drinks, etc are top notch; and that after customers try you once they’ll be hooked for life. But to add a little something extra to a trip makes all the difference. Let your customers leave with a great feeling, not only from the food and experience, but the little details.
Coasters are the best tool for giving a little more. Coasters can be printed 2-sided and can be used for a variety of different purposes, from marketing to mementos.
A Gift for the road